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Marketing Strategies for Auto Glass Business – Intro Part

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Marketing Strategies for Auto Glass Business – Intro Part


We are going to cover a lot of topics about auto marketing:

– Landing page,

– Facebook & Instagram

– Google Map

and many others.

We want to support entrepreneurs during the Global Recession caused by the coronavirus

Therefore, we created free podcast for smallbusiness owners.

Our mission is to help your entrepreneurship journey.

For this, we created video courses to help you. Check them here: https://creatego.net/courses


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    Categories
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    Do I need to Have One Landing Page or Two – For two products, services or even companies

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    !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

    Do I need to Have One Landing Page or Two – For two products, services or even companies


    Many of our clients face such a dilemma: how to promote equally effectively two products/services/companies at once. We have been asked various questions:

    1. Can I use one landing page for two products?

    2. Do I need two landing pages for two products?

    3. Can I make one website for two companies?

    4. If I have two services, do I need two websites?

    We want to support entrepreneurs during the Global Recession caused by the coronavirus

    Therefore, we created free podcast for smallbusiness owners.

    Our mission is to help your entrepreneurship journey.

    For this, we created video courses to help you. Check them here: https://creatego.net/courses


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      Our YouTube Channel

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      !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

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      How to Choose a Unique Domain Name for your Business? What Mistakes to Avoid

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      !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

      How to Choose a Unique Domain Name for your Business? What Mistakes to Avoid


      This video is for you if:

      1. you are going to build a website for your business

      2. don't know what domain name to buy

      3. you need advice on what domain name service to choose

      4. you want to avoid common mistakes

      We want to support entrepreneurs during the Global Recession caused by the coronavirus

      Therefore, we created free podcast for smallbusiness owners.

      Our mission is to help your entrepreneurship journey.

      For this, we created video courses to help you. Check them here: https://creatego.net/courses


      Listen us on…

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        Our YouTube Channel

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        Get access to private episodes

        !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

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        How to Optimize your Website for Leads | Website & Advertising Efficiency Check

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        !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

        How to Optimize your Website for Leads | Website & Advertising Efficiency Check


        This video is for you if: 1. you are stuck and don't know how to start getting leads,

        2. you are struggling with a small number of leads or it is in decrease. And if you want to learn how to optimize your website for leads, then let's start from your website & advertising efficiency check.

        We want to support entrepreneurs during the Global Recession caused by the coronavirus

        Therefore, we created free podcast for smallbusiness owners.

        Our mission is to help your entrepreneurship journey.

        For this, we created video courses to help you. Check them here: https://creatego.net/courses


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          About: Website, Landing Pages, Lead generation, SEO, Google Ads, Facebook Ads, Free Tools, and much more.

          Get access to private episodes

          !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

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          What Form to Use on the Landing Page: Short or Long? Tips for Lead Generation Forms

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          !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

          What Form to Use on the Landing Page: Short or Long? Tips for Lead Generation Forms


          Maybe you are wondering, why you can't just write the price. But if you want to speed up the communication process with your potential customers and to have that connection with them in the future, you need these landing page lead generation forms.

          Let's see which form: short or long is working better.

          We want to support entrepreneurs during the Global Recession caused by the #coronavirus

          Therefore, we created free podcast for smallbusiness owners.

          Our mission is to help your entrepreneurship journey.

          For this, we created video courses to help you. Check them here: https://creatego.net/courses


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            !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

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            How to Install Live Chat on Website and Receive Messages Directly on Your Phone

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            !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

            How to Install Live Chat on Website and Receive Messages Directly on Your Phone


            Live Chat is great opportunity to learn about clients' needs from their own words and in the future you'll know how to solve their problems faster. Simply, you'll better know how to help your customer and how to meet his concerns.

            We want to support entrepreneurs during the Global Recession caused by the coronavirus

            Therefore, we created free podcast for smallbusiness owners.

            Our mission is to help your entrepreneurship journey.

            For this, we created video courses to help you. Check them here: https://creatego.net/courses


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              !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

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              Real Estate – Sell House by using Facebook Ads [Step-by-Step Guide]

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              !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

              Real Estate – Sell House by using Facebook Ads [Step-by-Step Guide]


              Many people try to start a career in real estate under the assumption that there is easy money to be made here. In reality, it is a brutal business with loads of competition. Those who do survive usually do so because they have a passion for the business. They enjoy helping people make their real estate dreams a reality. It's a great business to be in, but it's NOT EASY!

              We want to support entrepreneurs during the Global Recession caused by the coronavirus

              Therefore, we created free podcast for smallbusiness owners.

              Our mission is to help your entrepreneurship journey.

              For this, we created video courses to help you. Check them here: https://creatego.net/courses


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                Get access to private episodes

                !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

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                Case Study: From family side business to 4 employees and a stable revenue stream – Kapi.md

                Hero Profile – Kapi.md

                 

                Kapi.md started as a family side business. It's a vacuum renting company. You rent a special vacuum fir 24 hours to clean out your home, car, furniture, etc.  It was founded from home, just to have an extra source of income.  

                Challenges and Objectives

                 

                One of the biggest challenges was that the owner wanted to be able to hire people and give them a good salary. Here in Moldova, we experience a massive work force migration abroad. People leave because the don't get an well payed job here, in their home country. So the owners desire was to be able to pay good enough salaries so that people won't leave their homes.  

                 

                Of course this requires a big deal of income that needs to be generated somehow. 

                Our method

                 

                To start generating this amount of income required, we created a Marketing Action Plan for him. Here are a few thing we've included in it: 

                • The website: We've build a website for them that displayed everything a potential customer needs to know to order the vacuums from them.It was build based on our 8+ ears of experience. Back then CreateGo has been in business for 8 years already, so we knew how to generate leads and convert them into customers.
                • Benefits for contact info: Every page on his website has a 2 fields form for orders: name and phone number. Every first customer would get a -10% discount for his first order. 
                • The Guarantee: We asked him to think about what is the biggest fear of potential frustration a customer can get when he orders the vacuums. He though about this and we came out with a good compelling Guarantee, mentioned on his website. 

                The Results

                 

                As a result, people started ordering from him. We have proved once again that clear communication wins. 

                 

                Also, the cool part was that once Steven (the owner) delegated advertising to us, he could now focus on other aspects of his business, like getting the right people on the right seats on the buss.

                 

                He started recruiting more people, looking for an facility to rent, buying new and better equipment. Today, it is a full business with 4 employees and it operates in more than one cleaning fields.

                 

                Basically it grew in a company that provides cleaning services for corporate clients (like local Radisson Blu, and others). Today Steven owns 2 different brands: Kapi.md and Tesa.md.

                Want More Solar Leads for your business? 

                Download Free “Marketing Action Plan”

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                About the Author

                Nicolai Mihailiuc

                Founder and CEO of CreateGo Company

                I am a Tech Entrepreneur from Republic of Moldova, founder and CEO of the CreateGo Company in 2009. I am a husband and father of a lovely daughter . 

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                Case Study – How a transportation company doubled their business – NoeTrans.md

                Hero Profile – NoeTrans.md

                 

                Noetrans.md is Moldovian based company that provides transportation services for people and packages from Republic of Moldova to France (Paris).

                 

                Challenges and Objectives

                 

                Transportation business can sometimes be a tricky business. In an area of high competition you have to fight sometimes for every $, and still loose your customers. 

                There are periods when you don't have enough places in your buses to get the most out of this seasons and when you start your day at 8:00 AM with the 2 phones sticked to your ear only to unstick them at the end of the day. And there are other times, when you go with you buses half empty. The biggest challenge for NoeTrans was to stabilize this traffic. They started with one buss that generated an unstable revenue stream. 

                Our method

                To stabilize their revenue stream we started advertising on both Google and facebook. As we explain in the “3 Types of Potential Clients – and how to reach them” facebook helps us reach future potential clients. We targeted people from Moldova who had the potential of leaving to France, and Moldovians who leaved in France. This way we covered the warm ones.  

                 

                By the way. An interesting fact you wouldn't think would occur was this one. What add do you thing performed better? 

                “The first one, of course”” you would say. But nope. In fact. The difference in costs per one page like was more than 5 times more expensive for the first ad. 5,65 to be exact. In the first case, a page like costs us $1.13 while in the second case, it costs $0.2. 

                 

                But what about those who want to order now – The hot ones? To get them we made NoeTrans appear on Google search page results via Google Ads.  

                 

                This worked. And what was the impact? 

                The Results: what has changed?

                In a few months they both the second buss. Basically their business had doubled. They increased the budget as they saw that leads are coming, and the system is working.

                 

                Now they know where their clients are coming from and all their leads are centralized in one place. Thanks to our effort to configure conversion tracking, they know what platforms are worth investing in and what platforms they should avoid. 

                 

                Today they continue to operate as one of the most famous company that provides transportation to Paris and Strasbourg from Chișinău.  

                 

                 If you want more leads for your company, request your personal marketing action plan bellow and we will be happy to help you scale your business to the next level.

                 

                Want More Solar Leads for your business? 

                Download Free “Marketing Action Plan”

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                About the Author

                Nicolai Mihailiuc

                Founder and CEO of CreateGo Company

                I am a Tech Entrepreneur from Republic of Moldova, founder and CEO of the CreateGo Company in 2009. I am a husband and father of a lovely daughter . 

                Categories
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                Real Client Case Study: MobMagic – From an unknown company to a stable business using Facebook page likes [by CreateGo]

                How they got real clients from Facebook fan page growing from 200 to over 18,000 Page likes.

                Hero Profile – „MobMagic Company”

                 

                MobMagic is a small local Furniture Shop, a business that provides families with custom made kitchens suitable for their home and lifestyle. People ca send them an image of the furniture they want and MobMagic builds it. Here is their facebook fan page: https://www.facebook.com/mobmagic/  

                 

                 

                Challenges and Objectives

                 

                As a small business, their biggest struggle was getting constant sales. The only way clients came was through recommendations. 

                 

                This is a good sign, especially if you are at the beginning, but they wanted more. Our constant frustration was seeing our competitors every ware online.  

                They knew it's possible to get clients from Facebook. They knew there must be a way! But how? 

                 

                When we first met and get to know each other a bit, we understood their desire to get constant orders form Facebook.

                 

                Their problem was that there were periods during the year when the team was so busy that they hardly delivered the orders in time. 

                 

                But there were also the other periods, when as a business owner, Alex had to take some difficult decisions regarding his employees, due to no orders. 

                 

                His workers are payed for every kitchen produced and installed. So during this periods he had to cut out on his staff. 

                The method

                We started working together using our strategy. We explained him that there are 3 types of potential clients: cold, worm  and hot.   

                 

                Hot clients usually make effort to solve their problems. In his case, this were people who had their money in the pocket and are only looking now for someone to order their kitchen. And guess where thy are looking for to find someone who can help? Exactly, in the same place you look – Google.

                 

                The Warm ones are saving random content when it pops out on internet. For example, if you know you will have to do this latter.

                 

                The Cold ones don't even bother with buying. They don't have this problem now or don't see it as a problem.   

                So we decided to invest in Google and Facebook advertising. While Google Ads (former AdWords) gave him hot leads, Facebook worked for future orders. Potential clients were starting to pile of in the form of fan page Likes. We helped him get from 200 to 18,000 Page Likes on Facebook.   

                 

                The point was that this page likes ware real people with the potential to became his clients in near future. After testing different audiences, we found that women from 35 to 50 y.o. where engaging more with hist content, so we targeted them as our audience. 

                 

                Also, using our methods, we ware able to optimize costs per page like and get them from $3.23 to $0.15. That's more than 21 X decrease!  

                 

                We did this for two years constantly. And this is where we got. 

                The Results

                First of all: his budget was spent wisely thanks to all the testing and optimization work we did.  

                 

                Second: in a few months people started writing him directly on Facebook to get a free quote for the furniture they wanted. Also we advised him to post some photos of each work they get done with a few words in the description. 

                 

                Third: Because we targeted the right audience (women 35+ Years old, that lived in his area) this women began commenting on his posts. They ware engaging with his content thus making it cheaper for him to boost his posts.

                 

                And finally, as he already has 18,000 Page likes, now every time he needs more orders, he just boots a few posts with $10-20. Women engage with them and he gets the job.  

                 

                He can finally control the amount of work he has. Now he can plan for workers and grow in a constant way. 

                 

                Things happen just as we predicted: worm potential clients get hotter in time (it may take from a week up to 12 months sometime, depending on what you are selling). As a result, he is still getting work to do for his team from this audience, thanks to the method we've used.

                Want More Solar Leads for your business? 

                Download Free “Marketing Action Plan”

                [contact-form-7 404 "Not Found"]

                We do not share your information with any 3rd parties.

                About the Author

                Nicolai Mihailiuc

                Founder and CEO of CreateGo Company

                I am a Tech Entrepreneur from Republic of Moldova, founder and CEO of the CreateGo Company in 2009. I am a husband and father of a lovely daughter . 

                Real Client Case Study: MobMagic – From an unknown company to a stable business using Facebook page likes [by CreateGo] 

                How they got real clients from Facebook fan page growing from 200 to over 18,000 Page likes.Hero Profile – „MobMagic Company” MobMagic is a small local Furniture Shop, a business that provides families with custom made kitchens suitable for their home and lifestyle. People ca send them an image of the furniture they want and MobMagic […]

                Case Study – How a transportation company doubled their business – NoeTrans.md 

                Hero Profile – NoeTrans.md Noetrans.md is Moldovian based company that provides transportation services for people and packages from Republic of Moldova to France (Paris). Challenges and Objectives Transportation business can sometimes be a tricky business. In an area of high competition you have to fight sometimes for every $, and still loose your customers. There are periods when you […]

                Case Study: From family side business to 4 employees and a stable revenue stream – Kapi.md 

                Hero Profile – Kapi.md Kapi.md started as a family side business. It's a vacuum renting company. You rent a special vacuum fir 24 hours to clean out your home, car, furniture, etc.  It was founded from home, just to have an extra source of income.  Challenges and Objectives One of the biggest challenges was that the owner wanted […]