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  • UNICEF Collaboration: Implementing Primero IMS for Budapest Municipality

    UNICEF Collaboration: Implementing Primero IMS for Budapest Municipality

    13


    September, 2024

    UNICEF Collaboration: Implementing Primero IMS for Budapest Municipality

    Budapest, Hungary

    Harnessing Primero IMS for Advanced Refugee Support in a High-Income Urban Setting

    Budapest’s humanitarian response to the Ukrainian refugee influx has accelerated an ambitious digital transformation across its highly decentralized municipal system. In partnership with UNICEF, the Municipality of Budapest implemented Primero Information Management System (Primero IMS) to centralize case management, strengthen data security, and streamline service delivery for refugees and other vulnerable groups.

    Despite early hurdles technical integration, role-based security requirements, and organizational complexity the team adopted an agile approach: focused stakeholder engagement, careful customization, targeted training, and interoperable integrations. The result is a scalable, secure, and future-ready solution that can support a broader range of social services across the city.


    Context and Challenge

    Since February 2022, Hungary has recorded over 5 million border crossings, with approximately 61,500 Ukrainian refugees residing in the country by late 2024. In Budapest, the Humanitarian Cash Transfer (HCT) program initially run with UNICEF and later transitioned fully to the municipality delivered financial assistance during harsh winter periods, with call-center grievance handling, referral pathways, and post-distribution monitoring to ensure accountability.

    However, core operational challenges emerged:

    • A lack of a unified platform led to data fragmentation and inefficiencies.
    • Fraud risks surfaced, such as duplicate applications.
    • The municipal landscape 23 autonomous districts with varied IT maturity and processes made city-wide coordination difficult.
    • Heavy reliance on paper and spreadsheets hindered reporting and oversight.

    The Mayor’s Office, with UNICEF support, set out to implement a centralized Information Management System (IMS) to consolidate data, improve collaboration, and enhance reporting while addressing critical government concerns around:

    • Technical integration and compatibility
    • Data security and privacy
    • Customization and localization
    • Transition from paper/Excel to a unified digital platform
    • Financial sustainability and support
    • Building a system that scales and integrates seamlessly

    Why Primero IMS

    UNICEF recommended Primero IMS a globally recognized, open-source case management platform designed for vulnerable populations (children, refugees, survivors of violence). Key capabilities include:

    • Secure, role-based access control
    • Configurable forms and workflows
    • Case tracking and reporting
    • Multi-language support

    Budapest’s IT team initially faced installation challenges, largely due to unfamiliarity with Ruby on Rails, which raised maintainability concerns. The team temporarily paused Primero and considered alternatives: open-source CRMs (insufficient for social casework), commercial case management tools (costly, user-based licensing), and a fully custom build (time, cost, and failure risk). Global benchmarks show 50–75% of custom software projects miss timelines or budgets by 2–3x an unacceptable risk under tight deadlines.

    UNICEF engaged an external consultant (author) to run a fair, evidence-based comparison, clarify functional requirements specific to refugee and family case management, and surface long-term sustainability considerations, including future expansion to other vulnerable groups.

    The Turning Point: Hands-On Validation

    Through guided demonstrations, prototyping, and side-by-side testing, the municipality’s team identified four decisive advantages of Primero:

    • Role-based access and security: A top priority given sensitive data and audit requirements. Primero’s mature permissions model aligned with field realities and compliance needs.
    • Scalability and adaptability: Although rooted in child protection, Primero’s architecture supports additional data models and workflows for family-based case management and beyond.
    • Integration potential: Even without Ruby expertise, the team could build external services in their preferred language and integrate via APIs, avoiding deep modifications to Primero’s core.
    • Proven track record: Large-scale deployments worldwide reassured leadership of stability, performance, and community support.

    As Heim Ágoston Tonka, Product Owner at the Municipality of Budapest, noted: “One of the most important things for us was proper role management. Security was a top priority, and we also needed to align user permissions with how social services operate in the field. Primero already had this built-in, and that was a big advantage.”

    Decision and Leadership Buy-In

    A comprehensive report presented to municipal leadership compared Primero vs. custom-build across security, scalability, compliance, cost, and time-to-value. Key decision factors:

    • Advanced role-based access and audit readiness
    • Realistic timeline under a seven-month window
    • Integration pathway with existing municipal systems
    • Customizability via configuration and external services
    • Long-term sustainability with a global community and roadmap

    Leadership approved Primero as the city’s core case management system for refugee support.

    Implementation: From Blueprint to Operations

    The implementation followed five phases:

    1. Technical configuration and customization
    2. Systems integration
    3. Training and capacity building
    4. Pilot testing and user feedback
    5. Scaling and full deployment

    Key customizations:

    • Expanded data fields beyond child protection to cover family composition, housing, employment support, and service provider data.
    • Workflow adjustments to mirror municipal procedures and frontline realities.
    • Rigorous role-based access configuration aligned to strict data protection requirements.
    • Multi-language setup for Ukrainian and Hungarian contexts.

    Systems integration highlights:

    • A custom, non-Ruby external service was built to monitor shelter capacities in real time (beds, rooms), connected bidirectionally with Primero.
    • Unified authentication plans using Azure B2C for secure, centralized identity and access management.
    • Power BI dashboards integrating Primero and the custom plugin for robust reporting and oversight.

    Crucially, the team avoided forking or altering Primero’s core code, preserving upgradeability and security compliance.

    Training and adoption:

    • Technical team training on maintenance, RBAC, and troubleshooting.
    • Social workers and case managers trained on data entry, workflows, and collaboration.
    • Leadership orientation on analytics and decision-support features.

    A pilot in selected districts surfaced usability improvements and performance optimizations. Iterations were incorporated before scaling city-wide. By project end, onboarding was underway, test data and pipelines were validated, Azure B2C integration was pending finalization, and dashboards were live.

    Security and Compliance

    Budapest conducted both internal and government audits. Identified risks were mitigated or assigned for resolution within the Primero roadmap and local configuration. Azure B2C integration further strengthens authentication and access control. Hosting on municipal servers aligned with Budapest’s standard DevOps model and citizen data policies.

    Lessons Learned

    1. Collaborative decision-making is essential
    2. Early and continuous engagement of IT, service providers, UNICEF, and external expertise produced balanced, reality-based decisions.
    3. Balance customization with standardization
    4. Leveraging Primero’s configurable core while building external components accelerated delivery and reduced risk.
    5. Invest in training and capacity building
    6. Building in-house skills technical and operational reduced long-term dependency and improved adoption.
    7. Integrate with existing systems
    8. Interoperability (authentication, provider databases, BI) drove adoption and minimized disruption.
    9. Security cannot be an afterthought
    10. Role-based access, audits, and identity integration (Azure B2C) addressed stringent compliance requirements.

    Future Outlook

    • Expansion to broader social services: Homeless services, families in crisis, and at-risk youth.
    • Strengthening local ownership: A dedicated municipal support team and ongoing staff training.
    • Enhanced analytics: Deeper Power BI insights and predictive analytics for evidence-based policy.
    • Continuous improvement: Regular feedback loops from frontline users and administrators.
    • Regional knowledge-sharing: Budapest’s model can inform other European cities navigating similar challenges.

    Conclusion

    Budapest’s Primero IMS journey demonstrates how a high-income, decentralized urban setting can rapidly deploy a robust, secure, and scalable case management platform under pressure without resorting to risky, time-consuming bespoke development. The strategic blend of configuration, integrations in preferred programming languages, role-based security, and structured training turned early challenges into a foundation for long-term social sector transformation.

    As Heim Ágoston Tonka summarized, the decision wasn’t only about features it was about trust in a platform used successfully in more demanding contexts. With Primero, Budapest now has a unified, auditable, and extensible IMS to support refugees today and a broader constellation of vulnerable groups tomorrow.

    References and Further Reading

  • Landing Page for Moving Company that brings Leads

    Landing Page for Moving Company that brings Leads

     27


    April, 2021

    Landing Page for Moving Company that brings Leads


    Now you know the best practices of creating an effective landing page. If you need somebody to create a landing page for your moving company, check our offer here.

    In this video, 5 things your landing page is probably missing. See what are these.

    Here are the basic things to improve your moving company landing page:

    1. Headlines
    2. Photos
    3. Lead form
    4. Reviews
    5. Guarantee

    Watch the video to learn more. Create a landing page for your moving company that brings leads.

    Here is a playlist on marketing strategies for moving business.


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    • External SEO for Moving Company Website – What are Backlinks and Why do You Need Them?

      External SEO for Moving Company Website – What are Backlinks and Why do You Need Them?

       20


      April, 2021

      External SEO for Moving Company Website – What are Backlinks and Why do You Need Them?

      Before you watch this video we recommend to take a look at the previous one about Internal SEO for Moving company.

      In this video:

      • Importance of external SEO for moving company website
      • What are backlinks and why do you need them?
      • How to choose the right website for landing the link to your website

      As you may know, google search engine is an artificial intellect, that uses bots to scan (crowl) and give scores to the websites' content, quality and user experience. In order to display your website on the first page they consider your website's content category, the most convinient answer to a search query, user's location, language, and device. The higher quality score your website gets, the higher position it gets on the search results page.

      So, the main purpose of generating external SEO is to build your moving company website's authority, to tell to Google that the website is trustworthy and it serves the best answer to a customer query.

      In order to improve your chances of being ranked highly within search engine results there are a number of things you can do:

      1. Make sure that your site is fully optimised for any device and has fast loading times, that you have useful content on your website and keep it updated.
      2. Ensure that you have a good user experience for your customers and visitors and that your on-page keywords are well researched and you include meta-data to inform search engines of what they should output.
      3. Find websites with high domain authority, relevant to your moving business content. Learn more in the video.

      Watch the video.


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        One “1 on 1 consultation” / first year

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        Right now most Entrepreneurs are faced with global crisis and their business suffers. On this podcast we want to help you and your small business to overcome this period and grow.

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      • Internal SEO for a Moving Company Website or Landing Page – Part 1

        Internal SEO for a Moving Company Website or Landing Page – Part 1

         13


        April, 2021

        Internal SEO for a Moving Company Website or Landing Page – Part 1

        Watch the next episode: External SEO for Moving Company Website

        If you run a moving company business in the US, then you know how much is there competition to rank on the first page of Google.

        The benefits of having a good internal SEO for a moving company website or landing page:

        1. your landing page appears on the first page of Google even if your ads are turned off.
        2. if your ads are turned on, then clicks get cheaper and your website gets a chance to appear twice or even triple times in the search results.

        Take 15 minutes and your SEO is done.

        In this video, we use Brizy website builder

        Sure, you can use any other builder for writing site title and description.

        Check our playlist on YouTube: Marketing Strategies for Moving Company Business


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          student

          50 MDL

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          500 MDL

          ✓ All current courses

          ✓ At last 12 new courses / year

          ✓ One live video course / quarter

          One “1 on 1 consultation” / first year

          Free Support

          Our Podcast

          Entrepreneurs

          in the End of the World

          Right now most Entrepreneurs are faced with global crisis and their business suffers. On this podcast we want to help you and your small business to overcome this period and grow.

          Get access to all episodes

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        • Running Google Ads for Auto Glass – Marketing Strategies for Auto Glass Business – Part 3

          Running Google Ads for Auto Glass – Marketing Strategies for Auto Glass Business – Part 3

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          Running Google Ads for Auto Glass – Marketing Strategies for Auto Glass Business – Part 3


          Google Ads is a type of online advertising developed by Google. When you advertise with Google Ads, you can choose exactly which customers you want to target and reach them right when they’re searching for the products and services you offer.

          We want to support entrepreneurs during the Global Recession caused by the coronavirus

          Therefore, we created free podcast for smallbusiness owners.

          Our mission is to help your entrepreneurship journey.

          For this, we created video courses to help you. Check them here: https://creatego.net/courses


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            Our YouTube Channel

            Free Courses for Small Business

            About: Website, Landing Pages, Lead generation, SEO, Google Ads, Facebook Ads, Free Tools, and much more.

            Get access to private episodes

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          • Auto Glass Landing Page – Marketing Strategies for Auto Glass Business – Part 2

            Auto Glass Landing Page – Marketing Strategies for Auto Glass Business – Part 2

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            Auto Glass Landing Page – Marketing Strategies for Auto Glass Business – Part 2


            After watching this video you will know for sure how a Landing page for Auto Glass Business should look like.

            And if you apply these principles, you will be ready for the next step – exposing your business throughout Social Media and using digital advertising tools (Google Ads & Facebook Ads)

            We want to support entrepreneurs during the Global Recession caused by the coronavirus

            Therefore, we created free podcast for smallbusiness owners.

            Our mission is to help your entrepreneurship journey.

            For this, we created video courses to help you. Check them here: https://creatego.net/courses


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              Our YouTube Channel

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              About: Website, Landing Pages, Lead generation, SEO, Google Ads, Facebook Ads, Free Tools, and much more.

              Get access to private episodes

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            • Marketing Strategies for Auto Glass Business – Intro Part

              Marketing Strategies for Auto Glass Business – Intro Part

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              Marketing Strategies for Auto Glass Business – Intro Part


              We are going to cover a lot of topics about auto marketing:

              – Landing page,

              – Facebook & Instagram

              – Google Map

              and many others.

              We want to support entrepreneurs during the Global Recession caused by the coronavirus

              Therefore, we created free podcast for smallbusiness owners.

              Our mission is to help your entrepreneurship journey.

              For this, we created video courses to help you. Check them here: https://creatego.net/courses


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              • Do I need to Have One Landing Page or Two – For two products, services or even companies

                Do I need to Have One Landing Page or Two – For two products, services or even companies

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                !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

                Do I need to Have One Landing Page or Two – For two products, services or even companies


                Many of our clients face such a dilemma: how to promote equally effectively two products/services/companies at once. We have been asked various questions:

                1. Can I use one landing page for two products?

                2. Do I need two landing pages for two products?

                3. Can I make one website for two companies?

                4. If I have two services, do I need two websites?

                We want to support entrepreneurs during the Global Recession caused by the coronavirus

                Therefore, we created free podcast for smallbusiness owners.

                Our mission is to help your entrepreneurship journey.

                For this, we created video courses to help you. Check them here: https://creatego.net/courses


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                  !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

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                • How to Choose a Unique Domain Name for your Business? What Mistakes to Avoid

                  How to Choose a Unique Domain Name for your Business? What Mistakes to Avoid

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                  Subscribe to our email listening

                  !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

                  How to Choose a Unique Domain Name for your Business? What Mistakes to Avoid


                  This video is for you if:

                  1. you are going to build a website for your business

                  2. don't know what domain name to buy

                  3. you need advice on what domain name service to choose

                  4. you want to avoid common mistakes

                  We want to support entrepreneurs during the Global Recession caused by the coronavirus

                  Therefore, we created free podcast for smallbusiness owners.

                  Our mission is to help your entrepreneurship journey.

                  For this, we created video courses to help you. Check them here: https://creatego.net/courses


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                  Keep in touch

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                    About: Website, Landing Pages, Lead generation, SEO, Google Ads, Facebook Ads, Free Tools, and much more.

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                    !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

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                  • How to Optimize your Website for Leads | Website & Advertising Efficiency Check

                    How to Optimize your Website for Leads | Website & Advertising Efficiency Check

                    Get access to all of our courses

                    Let's begin the journey of growing your business together

                    Subscribe to our email listening

                    !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

                    How to Optimize your Website for Leads | Website & Advertising Efficiency Check


                    This video is for you if: 1. you are stuck and don't know how to start getting leads,

                    2. you are struggling with a small number of leads or it is in decrease. And if you want to learn how to optimize your website for leads, then let's start from your website & advertising efficiency check.

                    We want to support entrepreneurs during the Global Recession caused by the coronavirus

                    Therefore, we created free podcast for smallbusiness owners.

                    Our mission is to help your entrepreneurship journey.

                    For this, we created video courses to help you. Check them here: https://creatego.net/courses


                    Listen us on…

                    Keep in touch

                    Sign up for our newsletter and be the first to receive information

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                    Your data is protected



                      Our YouTube Channel

                      Free Courses for Small Business

                      About: Website, Landing Pages, Lead generation, SEO, Google Ads, Facebook Ads, Free Tools, and much more.

                      Get access to private episodes

                      !function(){function t(t){this.element=t,this.animationId,this.start=null,this.init()}if(!window.requestAnimationFrame){var i=null;window.requestAnimationFrame=function(t,n){var e=(new Date).getTime();i||(i=e);var a=Math.max(0,16-(e-i)),o=window.setTimeout(function(){t(e+a)},a);return i=e+a,o}}t.prototype.init=function(){var t=this;this.animationId=window.requestAnimationFrame(t.triggerAnimation.bind(t))},t.prototype.reset=function(){var t=this;window.cancelAnimationFrame(t.animationId)},t.prototype.triggerAnimation=function(t){var i=this;this.start||(this.start=t);var n=t-this.start;504>n||(this.start=this.start+504),this.element.setAttribute(“transform”,”rotate(“+Math.min(n/1.4,360)+” 12 12)”);if(document.documentElement.contains(this.element))window.requestAnimationFrame(i.triggerAnimation.bind(i))};var n=document.getElementsByClassName(“nc-loop_circle-02-24”),e=[];if(n)for(var a=0;n.length>a;a++)!function(i){e.push(new t(n[i]))}(a);document.addEventListener(“visibilitychange”,function(){“hidden”==document.visibilityState?e.forEach(function(t){t.reset()}):e.forEach(function(t){t.init()})})}();

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