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MobMagic
2
September 2025
Website optimization and custom ERP with advanced Gantt planning

We work with MobMagic on an ongoing basis—improving their digital presence and building a robust ERP that streamlines production, scheduling, and delivery using a serious Gantt-driven planning module.
- Custom ERP: order management, production stages, inventory, procurement, delivery scheduling, and role-based permissions.
- Gantt planning: real-time timelines for jobs and workstations, capacity planning, dependencies, and drag‑and‑drop rescheduling.
- Integrations: website lead forms to ERP, email/SMS notifications, invoicing and document generation.
- Operations visibility: dashboards for workload, deadlines, and bottlenecks; reports for costs, margins, and on-time delivery.

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Revision Windows
18
June 2025
Website optimization, lead-generation flow, and paid social growth

We work with Revision Windows to improve conversion rates across the site, streamline quote requests, and support growth with Facebook ads and creative optimization.
- Website and UX: clarified product/service pages (window replacement, doors, installation), strengthened trust signals (warranties, certifications, reviews), and simplified contact/quote forms.
- Conversion-focused CTAs: prominent “Get a Quote” and “Call Now,” sticky contact options, and mobile-first layouts.
- Performance and SEO: optimized images and caching, improved Core Web Vitals, refined metadata, and local SEO for primary service areas.

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Paskar Construction
15
M 2025
Website optimization, lead-gen enhancements, and US-focused growth marketing

We collaborate with Paskar Construction on an ongoing basis—improving the site’s conversion flow, running Facebook ads targeting the US market, and editing ad‑ready video creatives to boost lead quality and volume.
- Website and UX: clarified service pages (remodeling, roofing, additions), strengthened trust signals (licenses, reviews, portfolio), and streamlined quote/contact forms.
- Conversion optimization: clear CTAs (“Get a Quote,” “Call Now”), sticky contact options, and simplified multi-step lead forms.
- Performance and SEO: optimized images and caching, improved mobile speed, refined metadata and local SEO for target service areas.

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Robocode
22
April 2025
Website optimization, CRM/ERP implementation, and growth marketing

We actively collaborate with RoboCode on an ongoing basis—optimizing their website, implementing a custom CRM/ERP to streamline operations, and running Facebook ads to drive enrollments and brand awareness.
- Website and UX improvements: clarified course pages, simplified lead capture (forms, callbacks), and enhanced mobile performance.
- CRM/ERP implementation: designing pipelines for leads-to-enrollment, parent/student profiles, invoicing, attendance, and reporting dashboards.
- Integrations: connecting web forms and ad platforms to the CRM for end-to-end attribution and automated follow-ups.

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AVE Copii
11
March 202
Website redesign and content modernization for NGO programs

We designed and maintain the “Ave Copiii” website to clearly present programs, resources, and impact stories, making it easy for donors, partners, and beneficiaries to find information and take action.
- Structured information architecture: clear hubs for Programs, Services, Resources, News, and Get Involved (donate, volunteer, partnerships).
- UX focused on clarity and trust: simplified navigation, prominent CTAs (Donate, Contact, Request Help), and accessible page layouts.
- Storytelling and transparency: impact metrics, case studies, reports, and partner visibility to strengthen credibility.
- Performance and accessibility: optimized media, caching, mobile-first responsiveness, semantic markup, and WCAG-aligned contrast.

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Exceptional Auto Glass
24
July 2019
Website redesign and lead-generation optimization

We designed and maintain Exceptional Auto Glass’s website to drive service bookings and calls, combining a fast, mobile-first experience with clear service pathways and trust-building content.
- Clarified information architecture around core services (windshield replacement/repair, ADAS calibration, mobile service).
- Conversion-focused UX: streamlined CTAs (“Call,” “Get a Quote,” “Schedule”), sticky contact options, and simplified forms.
- Performance upgrades: optimized images, caching, minimized scripts for fast loading on mobile and desktop.
- Local SEO improvements: location and service-area pages, structured data (LocalBusiness/Service), and review signals.

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Wine of moldova
11
September 2014
Experience and content modernization for the national wine brand portal – wineofmoldova.com

We designed the Wine of Moldova website, focusing on a modern brand experience, clear navigation, and scalable content workflows that support tourism, education, and international promotion.
- Reorganized information architecture into clear hubs (Brand, Wineries, Regions, Routes/Tourism, News & Events, Trade).
- Refreshed UX and interface with simplified navigation, consistent components, and prominent storytelling for key initiatives and PGIs.
- Optimized performance (images, caching, reduced third‑party scripts) and improved accessibility and mobile responsiveness.


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IGM
18
December, 2023
Modernization and reorganization of the General Inspectorate for Migration website

Important note: The project has been handed over and our team no longer administers the website. Future updates to content, design, or functionality may differ from the solutions originally implemented.
- Migration and information architecture: Reorganized site structure for faster access to key services and information (residence, asylum, documents, appointments).
- UI/UX improvements: Optimized primary navigation, menus, and breadcrumbs; highlighted priority sections; standardized styles for a consistent experience.
- Performance and accessibility: Implemented load optimizations (images, caching), semantic markup, and accessibility enhancements (contrast, proper headings).

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UNICEF Collaboration
13
September, 2024
UNICEF Collaboration: Implementing Primero IMS for Budapest Municipality
Budapest, Hungary
Harnessing Primero IMS for Advanced Refugee Support in a High-Income Urban Setting
Budapest’s humanitarian response to the Ukrainian refugee influx has accelerated an ambitious digital transformation across its highly decentralized municipal system. In partnership with UNICEF, the Municipality of Budapest implemented Primero Information Management System (Primero IMS) to centralize case management, strengthen data security, and streamline service delivery for refugees and other vulnerable groups.
Despite early hurdles technical integration, role-based security requirements, and organizational complexity the team adopted an agile approach: focused stakeholder engagement, careful customization, targeted training, and interoperable integrations. The result is a scalable, secure, and future-ready solution that can support a broader range of social services across the city.
Context and Challenge
Since February 2022, Hungary has recorded over 5 million border crossings, with approximately 61,500 Ukrainian refugees residing in the country by late 2024. In Budapest, the Humanitarian Cash Transfer (HCT) program initially run with UNICEF and later transitioned fully to the municipality delivered financial assistance during harsh winter periods, with call-center grievance handling, referral pathways, and post-distribution monitoring to ensure accountability.
However, core operational challenges emerged:
- A lack of a unified platform led to data fragmentation and inefficiencies.
- Fraud risks surfaced, such as duplicate applications.
- The municipal landscape 23 autonomous districts with varied IT maturity and processes made city-wide coordination difficult.
- Heavy reliance on paper and spreadsheets hindered reporting and oversight.
The Mayor’s Office, with UNICEF support, set out to implement a centralized Information Management System (IMS) to consolidate data, improve collaboration, and enhance reporting while addressing critical government concerns around:
- Technical integration and compatibility
- Data security and privacy
- Customization and localization
- Transition from paper/Excel to a unified digital platform
- Financial sustainability and support
- Building a system that scales and integrates seamlessly
Why Primero IMS
UNICEF recommended Primero IMS a globally recognized, open-source case management platform designed for vulnerable populations (children, refugees, survivors of violence). Key capabilities include:
- Secure, role-based access control
- Configurable forms and workflows
- Case tracking and reporting
- Multi-language support
Budapest’s IT team initially faced installation challenges, largely due to unfamiliarity with Ruby on Rails, which raised maintainability concerns. The team temporarily paused Primero and considered alternatives: open-source CRMs (insufficient for social casework), commercial case management tools (costly, user-based licensing), and a fully custom build (time, cost, and failure risk). Global benchmarks show 50–75% of custom software projects miss timelines or budgets by 2–3x an unacceptable risk under tight deadlines.
UNICEF engaged an external consultant (author) to run a fair, evidence-based comparison, clarify functional requirements specific to refugee and family case management, and surface long-term sustainability considerations, including future expansion to other vulnerable groups.
The Turning Point: Hands-On Validation
Through guided demonstrations, prototyping, and side-by-side testing, the municipality’s team identified four decisive advantages of Primero:
- Role-based access and security: A top priority given sensitive data and audit requirements. Primero’s mature permissions model aligned with field realities and compliance needs.
- Scalability and adaptability: Although rooted in child protection, Primero’s architecture supports additional data models and workflows for family-based case management and beyond.
- Integration potential: Even without Ruby expertise, the team could build external services in their preferred language and integrate via APIs, avoiding deep modifications to Primero’s core.
- Proven track record: Large-scale deployments worldwide reassured leadership of stability, performance, and community support.
As Heim Ágoston Tonka, Product Owner at the Municipality of Budapest, noted: “One of the most important things for us was proper role management. Security was a top priority, and we also needed to align user permissions with how social services operate in the field. Primero already had this built-in, and that was a big advantage.”
Decision and Leadership Buy-In
A comprehensive report presented to municipal leadership compared Primero vs. custom-build across security, scalability, compliance, cost, and time-to-value. Key decision factors:
- Advanced role-based access and audit readiness
- Realistic timeline under a seven-month window
- Integration pathway with existing municipal systems
- Customizability via configuration and external services
- Long-term sustainability with a global community and roadmap
Leadership approved Primero as the city’s core case management system for refugee support.
Implementation: From Blueprint to Operations
The implementation followed five phases:
- Technical configuration and customization
- Systems integration
- Training and capacity building
- Pilot testing and user feedback
- Scaling and full deployment
Key customizations:
- Expanded data fields beyond child protection to cover family composition, housing, employment support, and service provider data.
- Workflow adjustments to mirror municipal procedures and frontline realities.
- Rigorous role-based access configuration aligned to strict data protection requirements.
- Multi-language setup for Ukrainian and Hungarian contexts.
Systems integration highlights:
- A custom, non-Ruby external service was built to monitor shelter capacities in real time (beds, rooms), connected bidirectionally with Primero.
- Unified authentication plans using Azure B2C for secure, centralized identity and access management.
- Power BI dashboards integrating Primero and the custom plugin for robust reporting and oversight.
Crucially, the team avoided forking or altering Primero’s core code, preserving upgradeability and security compliance.
Training and adoption:
- Technical team training on maintenance, RBAC, and troubleshooting.
- Social workers and case managers trained on data entry, workflows, and collaboration.
- Leadership orientation on analytics and decision-support features.
A pilot in selected districts surfaced usability improvements and performance optimizations. Iterations were incorporated before scaling city-wide. By project end, onboarding was underway, test data and pipelines were validated, Azure B2C integration was pending finalization, and dashboards were live.
Security and Compliance
Budapest conducted both internal and government audits. Identified risks were mitigated or assigned for resolution within the Primero roadmap and local configuration. Azure B2C integration further strengthens authentication and access control. Hosting on municipal servers aligned with Budapest’s standard DevOps model and citizen data policies.
Lessons Learned
- Collaborative decision-making is essential
- Early and continuous engagement of IT, service providers, UNICEF, and external expertise produced balanced, reality-based decisions.
- Balance customization with standardization
- Leveraging Primero’s configurable core while building external components accelerated delivery and reduced risk.
- Invest in training and capacity building
- Building in-house skills technical and operational reduced long-term dependency and improved adoption.
- Integrate with existing systems
- Interoperability (authentication, provider databases, BI) drove adoption and minimized disruption.
- Security cannot be an afterthought
- Role-based access, audits, and identity integration (Azure B2C) addressed stringent compliance requirements.
Future Outlook
- Expansion to broader social services: Homeless services, families in crisis, and at-risk youth.
- Strengthening local ownership: A dedicated municipal support team and ongoing staff training.
- Enhanced analytics: Deeper Power BI insights and predictive analytics for evidence-based policy.
- Continuous improvement: Regular feedback loops from frontline users and administrators.
- Regional knowledge-sharing: Budapest’s model can inform other European cities navigating similar challenges.
Conclusion
Budapest’s Primero IMS journey demonstrates how a high-income, decentralized urban setting can rapidly deploy a robust, secure, and scalable case management platform under pressure without resorting to risky, time-consuming bespoke development. The strategic blend of configuration, integrations in preferred programming languages, role-based security, and structured training turned early challenges into a foundation for long-term social sector transformation.
As Heim Ágoston Tonka summarized, the decision wasn’t only about features it was about trust in a platform used successfully in more demanding contexts. With Primero, Budapest now has a unified, auditable, and extensible IMS to support refugees today and a broader constellation of vulnerable groups tomorrow.
References and Further Reading
- UNICEF Digital: Primero Information Management System – About and Use Cases
- Primero Official Site – About Us and Community
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Paskar Construction – Building Digital Success Through Long-Term Partnership
27
September, 2025
Paskar Construction – Building Digital Success Through Long-Term Partnership
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Client Overview
Paskar Construction is a Minneapolis-based storm restoration company specializing in roofing, siding, and windows installation. Founded in 2008, the company has built a solid reputation serving the Minnesota community for over 16 years, working with major insurance companies and maintaining BBB accreditation.
Led by Pavel Paskar and his team including Dan Furtuna and Yan Sozonov, the company focuses on storm damage restoration while expanding into specialized services like European windows through their subsidiary brand, Revision Windows.
Listen us on…
The Challenge
After working with various web designers and agencies, Paskar Construction faced several persistent challenges:
- Inconsistent results from previous web development attempts
- Poor communication and slow response times from other providers
- Lack of modern design that reflected their professional standards
- Need for specialized expertise in construction industry websites
- Desire for integrated digital presence across multiple service lines
As Pavel Paskar explained during our recent consultation: “I tried to redesign my website with a current provider, with a current designer. We tried with him many times. We sent him many information, pictures, explained to him what we were really looking for, and he wasn’t able to get it done.”
The Solution: A 5-Year Partnership with CreateGo
Phase 1: Initial Website Development
CreateGo began working with Paskar Construction in 2019, developing their first professional website that established their digital presence in the competitive Minneapolis construction market.
Phase 2: Revision Windows Success Story
Recognizing the potential in the specialized European windows market, we developed RevisionWindows.com – a dedicated website for their premium window installation services.
Results achieved:
- 1,000+ monthly visitors within months of launch
- #1 Google ranking for “European Windows” in Minneapolis
- 123 total keyword positions on Google’s first page
- Significant lead generation from organic search traffic
Phase 3: Complete Paskar Construction Redesign (Current Project)
Based on the success of Revision Windows, Paskar Construction chose CreateGo again for a complete overhaul of their main website, requesting:
- Modern, responsive design matching Revision Windows quality
- Comprehensive service pages (roofing, siding, windows, gutters, commercial, storm damage)
- SEO optimization for competitive construction keywords
- Integration with their successful Revision Windows brand
- Lead generation optimization
Why Paskar Construction Chose CreateGo Again
1. Proven Results
The success of RevisionWindows.com demonstrated our ability to deliver measurable results in their industry.
2. Responsive Communication
As Pavel noted: “Even if you are on the other side of the planet, you respond very quickly.”
3. Industry Understanding
Our experience with construction websites means we understand their unique needs, compliance requirements, and customer journey.
4. Long-term Partnership Approach
Rather than one-off projects, we’ve built a 5-year relationship focused on their evolving business needs.
5. Technical Expertise
From mobile responsiveness to SEO optimization, our technical capabilities consistently exceed their expectations.
The CreateGo Difference
Collaborative Design Process
- Real-time design reviews and feedback sessions
- Multiple design variations for client choice
- Integration of client branding and industry best practices
SEO-First Approach
- Keyword research specific to Minneapolis construction market
- Technical SEO optimization for local search
- Content strategy aligned with customer search behavior
Ongoing Support
- Regular performance monitoring and optimization
- Quick response to updates and changes
- Strategic consultation for digital marketing expansion
Current Project Scope
The new Paskar Construction website will feature:
- Modern, conversion-focused design with dual purpose (informational + lead generation)
- Comprehensive service pages for all construction specialties
- Advanced SEO optimization targeting competitive keywords
- Mobile-first responsive design for all devices
- Integration capabilities for future financing and booking systems
- Professional photography and video content integration
Client Testimonial
“The reason why I switched back to you is because the way you built the Revision website. It actually was really modern, really looking. We are honored to work with CreateGo again because they understand our business and deliver results that matter.” – Pavel Paskar, Owner
Looking Forward
This ongoing partnership demonstrates the value of long-term relationships in digital marketing. As Paskar Construction continues to grow and expand their services (including upcoming solar roofing certification), CreateGo remains their trusted digital partner, ready to adapt and scale their online presence.
The success of this partnership showcases how the right web development team can become an integral part of a construction company’s growth strategy, delivering not just websites, but measurable business results.
Ready to build your construction company’s digital success? Contact CreateGo today to learn how we can help you achieve similar results in your market.
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