24
July 2019
Website redesign and lead-generation optimization
We designed and maintain Exceptional Auto Glass’s website to drive service bookings and calls, combining a fast, mobile-first experience with clear service pathways and trust-building content.
- Clarified information architecture around core services (windshield replacement/repair, ADAS calibration, mobile service).
- Conversion-focused UX: streamlined CTAs (“Call,” “Get a Quote,” “Schedule”), sticky contact options, and simplified forms.
- Performance upgrades: optimized images, caching, minimized scripts for fast loading on mobile and desktop.
- Local SEO improvements: location and service-area pages, structured data (LocalBusiness/Service), and review signals.
- Content and credibility: highlighted certifications, insurance handling, warranties, and before/after galleries.
- Accessibility and responsiveness: consistent components, readable typography, and WCAG-aligned contrast and semantics.
- Tracking and analytics: configured events for calls/form submissions, with dashboards for campaign attribution and ROI.