Website optimization, CRM/ERP implementation, and growth marketing

Key Points

• Website and UX improvements: clarified course pages, simplified lead capture (forms, callbacks), and enhanced mobile performance.
• CRM/ERP implementation: designing pipelines for leads-to-enrollment, parent/student profiles, invoicing, attendance, and reporting dashboards.
• Integrations: connecting web forms and ad platforms to the CRM for end-to-end attribution and automated follow-ups.
• Facebook Ads: campaign strategy, creative testing, and audience targeting focused on enrollments; continuous optimization by ROAS/CPL.
• Analytics and tracking: consolidated events and conversions (Meta Pixel), server-side tracking readiness, and funnel reporting.
• Content and SEO: refined metadata, structured course information, and internal linking to improve discoverability.
• Operations enablement: automated reminders (trials, payments, schedule updates) and role-based access for staff.