Paskar Construction

M 2025

Website optimization, lead-gen enhancements, and US-focused growth marketing

We collaborate with Paskar Construction on an ongoing basis—improving the site’s conversion flow, running Facebook ads targeting the US market, and editing ad‑ready video creatives to boost lead quality and volume.

paskarconstruction.com

Website and UX: clarified service pages (remodeling, roofing, additions), strengthened trust signals (licenses, reviews, portfolio), and streamlined quote/contact forms.

Conversion optimization: clear CTAs (“Get a Quote,” “Call Now”), sticky contact options, and simplified multi-step lead forms.

Performance and SEO: optimized images and caching, improved mobile speed, refined metadata and local SEO for target service areas.

Facebook Ads (US market): campaign strategy, audience targeting, and creative testing; continuous optimization to improve CPL and lead quality.

Video editing for ads: produced and adapted short-form videos tailored for paid social (hooks, captions, aspect ratios), aligned with brand and service highlights.

Tracking and analytics: configured Meta Pixel events, call and form conversion tracking, and dashboards for attribution and ROI.