April 2025
Website optimization, CRM/ERP implementation, and growth marketing
We actively collaborate with RoboCode on an ongoing basis—optimizing their website, implementing a custom CRM/ERP to streamline operations, and running Facebook ads to drive enrollments and brand awareness.
robocode.md
Website and UX improvements: clarified course pages, simplified lead capture (forms, callbacks), and enhanced mobile performance.
CRM/ERP implementation: designing pipelines for leads-to-enrollment, parent/student profiles, invoicing, attendance, and reporting dashboards.
Integrations: connecting web forms and ad platforms to the CRM for end-to-end attribution and automated follow-ups.
Facebook Ads: campaign strategy, creative testing, and audience targeting focused on enrollments; continuous optimization by ROAS/CPL.
Analytics and tracking: consolidated events and conversions (Meta Pixel), server-side tracking readiness, and funnel reporting.
Content and SEO: refined metadata, structured course information, and internal linking to improve discoverability.
Operations enablement: automated reminders (trials, payments, schedule updates) and role-based access for staff.
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